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Jul062009

Keyword Popularity Research - How To Use The Google Search Box To Identify Your Real Competition 

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Keyword popularity research is the single most important concern of any network marketer, affiliate marketer, or internet marketer and it should be. Getting your business or opportunity ranked highly with the search engines requires preparation, planning, and research. By reading this article you will learn a neat keyword popularity research trick that will display how many webmasters are competing for a particular keyword or keyword phrase, which should be of more concern than the number of actual web pages found.

If you own a website with Dr. Ken Evoy's Site Build It you already have the best tool for keyword popularity research built into your yearly membership. Brainstorm It is not only the best tool for keyword research but also site concept searches, profitable keywords, content building, monetization, and a whole lot more. For those who have not yet had the pleasure of the SBI experience I have a cool keyword popularity research trick for you to try and its absolutely free.

There are a few basic optimization tasks that need to be done to each web page in order to get ranked well with the search engines. This is keyword popularity research 101.

  • Your Specific Keyword Must Be In The Title

    Be absolutely sure to use your specific keyword or keyword phrase in the title of all your content. The page title plays an extremely important role. The search engines give special weight to these words when ranking your page for relevance. When they return the search results to searchers they display your page title the way you write it as a link to your page. Its the first impression that people read in the search engine results page so make it compelling. It must convey some value to your potential visitors.

    So keyword popularity research lesson number one: Give your visitors a reason to click your link.

  • Include Your Specific Keyword In The Description Box

    If you are writing a blog post, web page, or e-zine article you must write a description of your article. Think of your description as an advertisement for your page. Visitors won't see it on your page but they will see it or portions of it in the search engine results page (SERP). The description is the second half of what searchers see in the SERP. The title being the first. Make it interesting and relevant to the article without misleading. Try to address a need, concern, or pain and provide a lead-in to a solution. Don't use up the description box real estate by using your specific keyword more than once and limit the characters to no more than 200 less is better. Keyword popularity research lesson number two: Write a compelling description to please both human visitors as well as the search engines.

  • Your Specific Keyword Needs To Be Within The First 90 Characters Of Your Article Body

    Some search engines don't use the description in their SERP so your article body must have your specific keyword in the first 90 characters. That's why its always safest to include your specific keyword in both the description and article body. The search engines that don't use the description will compose a description from the first 150-200 words of the article body instead. You can see why missing this step could cost you dearly in the search engine results page.

    Keyword popularity research lesson number three: The closest your specific keyword is to the beginning of the article body the higher the search engines score your page. So include your specific keyword in the opening sentence of your opening paragraph.

  • Create Keyword Focused Text Links Within The Article Body

    The search engines put a lot of emphasis on text links or links that are clickable. This not only is a benefit to your page but also to the benefit of the page you are linking to. It shows the search engines that you are providing a value to your human visitors by sending them off your page to a relevant site. Just be sure to make the link open in a new window this way your page is still there underneath waiting for your visitor to return. For example: a text link that says “click here” won't score your page any points. However a text link that says to learn more read how Dr. Ken Evoy's Site Build It takes the worry out of building keyword optimized pages will score points.

    Keyword popularity research lesson number four: Include your keyword in a text link once; never more than twice. If you have a website the easiest way to do this would be at the bottom of your page having a text link that says “return to home page from (whatever your page name).


  • Use Your Specific Keyword In The Article Body Frequently

    The search engines try to figure out what a page is about. They do this by looking for certain on page hints. The placement of your specific keyword in the body copy are the direct hints to the search engines. This tells them what the page is about. Search engines have become quite sophisticated at identifying the topic of a page. They need enough hints to understand the topic of the page but too many will get you penalized. So the usual rules to good writing apply. Writing excellent content, using synonyms, related words and generic keywords all help the search engines understand what the page is about. Plus it makes for good reading which pleases both human visitors and the search engines. The best book I've ever read on writing for the internet is Make Your Content PREsell. Its a free download and they won't even ask for your e-mail address so grab your copy today!

What Does This Have To Do With Keyword Popularity Research?

It has a lot to do with it because these are the basic steps needed to be sure your page is optimized. You may want to bookmark this page for future reference so the next time you create new content you can use it at as blueprint.

Now I'm going to show you the keyword popularity research trick that I mentioned earlier. How do you find keywords that you have a chance at ranking for? How many competing web pages are too much? Is there a magic number from the results that you should avoid? How do you find your real competition and is it worth competing for that specific keyword?

These are all excellent questions. You accomplish this by putting your keyword/phrase wrapped in quotes. Anytime you put quotes around a keyword you are asking the search engines for a direct match. Without quotes asks for results containing those words. In other words, the term internet marketing without quotes would return something like how does internet marketing work.

Here's how to discover who your real competition is and decide if that particular keyword phrase is worth pursuing. We know the title and anchor text needs to contain our specific keyword. Now we need to find out how many other web pages are optimizing the same way. For the purpose of this demonstration lets use the keyword popularity research term learn golf .

How many other web pages have that exact keyword phrase in the title and anchor text. We want to know how many pages are trying to rank for this same phrase. Log into google and in the search box type: intitle:”learn golf” inanchor:”learn golf”

sidebar: be sure to use one space between the first “learn golf” and inanchor.

Google tells me that there are 19,500 other pages trying to compete for the same exact phrase in the title and anchor text. This is the real competition.

Now lets take that same phrase and see what we get without quotes. This will bring back web pages that have the term “learn” and “golf” in the title and anchor text. For example: learn how to golf . Google results are 1,050,000.

Right now all we're doing is getting keyword popularity research information. The first search with quotes is the one that we are most concerned with.

Finally do a straight search on Google. i.e. learn golf. Wow! 85,500,000.

Here's the problem. The search term in quotes 19,500 has too much competition. It'll be tough to rank in the top 10 using this term. So the next step is to do a little keyword popularity research tweaking.

Try adding modifiers to your search term such as: fast, easy, quick, simple, etc. This is called longtail keywords. Longtail keywords are keyword phrases consisting of more than 3 words. They tend to be more targeted so your potential visitors are looking for what you are offering. Don't get too carried away with the longtail; under 6 words is best. I prefer the longtail and try to write content specifically targeting 4-5 keyword phrases.

Okay, in quotes: intitle:“how to learn golf” inanchor”how to learn golf”. Search results 27,700

again “learn golf fast”. Search results 3.

Without quotes: how to learn golf: 78,500 Straight search: 88,000,000

Without quotes: learn golf fast 1,050,000 Straight search: 185,000,000

The final analysis: The search term learn golf fast in the title and anchor text is a sure fire hit for page 1 on Google.

What is the magic number when using the intitle/inanchor technique? How many web pages should you limit your competition to? If you are just starting out under 100 is best. The lower the better; this way you will start to build a rapport with the search engines. Continue building more content, link your content, and before you know it you'll be able to compete with tougher keywords.



I don't fret too much about it because I get spoiled by using Dr. Ken Evoy's Site Build It. The process is foolproof and I know my pages are optimized. As a matter of fact, the block builder won't even give you access to your headline if your keywords aren't entered correctly then the analyze it tool finalizes the page for keyword density. A tool like this is worth more than a yearly membership to SBI and I use it for all my content; not only content for my website. Learn more about keyword popularity research by reading my Brainstorming A Profitable Website Concept page.



Success has a simple formula: do your best, and people may like it. Sam Ewing

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