http://www.attraction-marketing-techniques.com/seo-software/Wed, 05 Jan 2011 02:39:36 +0000en-USSquarespace Site Server v5.11.81 (http://www.squarespace.com/)[James RouseSat, 29 Aug 2009 22:59:13 +0000http://www.attraction-marketing-techniques.com/seo-software/2009/8/29/seo-software.html350039:4642800:5035341

Is your website getting the kind of traffic you hoped for? Considered SEO software to jump start your business? Frustrated because your online business isn't attracting the right target market? Guess what! Nearly every network marketer has "been there done that" which is why you need to read the rest of this article.

Getting targeted traffic to your website or blog is the number one concern of all online businesses. The question is: Can you justify purchasing SEO software and how do you know that it will solve your traffic problems. The truth is getting traffic to your website is first about keywords.

Finding the right keywords that are high in demand and low in supply is what gets you ranked highly with the search engines. Then its a matter of keyword placement and knowing exactly how often to use your specific keyword in your content. Once you get the traffic your on easy street; right? Wrong answer!

Keep in mind that SEO software is about staying on top of the search engines ever changing algorithms. It doesn't write the content for you and it knows nothing about your business. Your job is to write content that is pleasing to your human visitors. If you don't grab your readers attention early on in your content they'll be gone. So, you can have the best SEO software on the planet but if your content doesn't "hit the nail on the head" your wasting your money. Does search engine optimization software teach you how to write content?

Okay, I'm spoiled. You see most of my content ( not all ) is ranked within the first three pages of the search engine results pages. If your content isn't on the first three pages you basically don't exist. How do I do this? In three words Site Build It? Why? Because these guys know search engine optimization, their site building package has SEO software included (for free), they also have wordtracker in their famous Brainstorm It tool and they know a thing or two about content, traffic, and PREselling.

Yea I'm spoiled, I'm also resourceful. Since my SBI website only costs me $299.00 a year I run all my online content through the "Analyze It" tool. This way when when my content passes the test I know it's optimized and ready to go. You see; I don't need an SEO free trial.

I recently did a little research of my own on SEO software to find out how it works. What follows are my findings. In general SEO software offers a variety of tools.....

• keyword research
• page optimization
• link building research
• competitive research
• search engine submission
• and page rank modules

Clearly not all SEO software downloads are created equal. My research began on page one of the Google results for the term SEO software. After all these guys are supposed to be the search engine optimization gurus. If they don't rank on page one would you want to purchase their software?

I picked www.webceo.com which has a free SEO software download and www.link-assistant.com which also has a free download.

The webceo download was quick and easy to install. There is a tutorial that explains each module and what it functions.

1. Find Your Niche
• Find Keywords
• Optimize Pages
• Edit Pages
2. Promote Your Site
• Submit URLs
• Find Link Partners
• Manage PPC Campaigns
3. Analyze Your Site
• Check Rankings
• Analyze Link Popularity
• Get Traffic Reports
4. Maintain Your Site
• Upload Files over FTP
• Control Site Quality
• Monitor Site Uptime

For free SEO software this is a good looking package. It took me awhile to get used to navigating the site but once I figured it out it became easier. The first step is to add your site and upload the tracking code into your website. After your site is stored in the data base you can pick and choose which module to use. I went right for the keyword research tool. My only criticism is it took forever to get the results but then again it is free SEO software.

I next wanted to checkout the actual optimization but I couldn't figure out how to get there so I kept exiting the program and restarting. Then I figured it out. There is a blue go button in the lower left hand corner of the pages. Clicking this button takes you back to the main menu. So I added a few random pages to the module and 3 keywords. On the bottom of the page is a configure link that you need to activate to get the results. I was quite impressed with the in depth on page analysis. The report tells you if your keyword is in the META tag, title, content, links, etc. It even explains the use of stop words such as: and, the, of, or, etc. and why they affect your rankings. All in all I was pleasantly surprised with this SEO software package.

My visit to www.webceo.com was educational and helpful. I even submitted my site to 157 search engines with ease. Such as this one Rotating Results Search Engine. Of course my inbox was full confirmation e-mails but it was worth it because my site received traffic from these engines within an hour. My Site Build It software doesn't explain some of the ins and outs of SEO software optimization it just does it automatically so I can concentrate on writing more keyword focused content.

One last thing; the free SEO software will benefit anyone looking to check their pages for accuracy but they also have some more advanced and faster tools for a fee. Here's a breakdown of what they have to offer.

	Free / Free Plus	SmallBiz	Professional
Software and premium services pricing
SEO software	Free	$199	$389
HitLens: Web Analytics, Conversion Rate and ROI Improvement Service	15-day trial / optional	optional	optional
BigBrother: Site Uptime Monitoring Service	Basic Free/ optional	Basic (Free) or Advanced Options	Basic (Free) or Advanced Options
Search Engine Pulse: Knowledge Base Updates	optional	Basic (Free) or Advanced Options	Basic (Free) or Advanced Options
Sharing Reports via Client Center	Yes	Yes	Yes
Individual Branding of Shared Reports	-	-	Yes
Weekly Private-label Monitoring Report	Yes	Yes	Yes (reports with no signs of Web CEO)
The Professional and SmallBiz Unleashed editions include all the same functionality as Professional and SmallBiz editions, plus the Professional version of the online Training Course in SEO software and Internet Marketing from the Web CEO University.
Projects	Unlimited	Unlimited	Unlimited
License to deliver SEO/SEM Services Using Web CEO	-	-	Yes
Private-label Reports	-	-	Yes
Report Export (.html, .mht, .xls)	-	Yes	Yes
Emailing Reports	-	Yes	Yes
Scheduled report e-mailing to several recipients at once	-	-	Yes
Journal	Yes	Yes	Yes
Support Plan	Basic	High Priority
Find Your Niche in Search Engines Using Web CEO
1. Find and Select Keywords
Search Keywords per Run	5	50	1,000
Quick competition overview in the built-in browser	Yes	Yes	Yes
Data obtained via the Google Keyword Tool (Keywords, Approx Monthly World Searches, and Annual Search Trend)	Yes	Yes	Yes
Keyword Attractiveness and Competition Analysis .	-	Yes	Yes
Unlimited Keyword Mining from your competitors' pages thru the 'Get Suggestions' tab	Yes	Yes	Yes
Refreshing keyword baskets	Yes	Yes	Yes
2. Get Advice and Insight on Improving Rankings
Unlimited Number of Web and Local Pages to Analyze	Yes	Yes	Yes
Plain English Advice for General Search Engine Compliance	Yes	Yes	Yes
Plain English Advice for Compliance with Specific Search Engines	-	Yes	Yes
General In-Depth Site and Page Analysis	-	Yes	Yes
Analysis of External (Off-Page) Ranking Factors (Links, Site Theme, Google PR, Alexa TR, Backlinks' Themes)	Yes (only general optimization)	Yes	Yes
Keyword Density Analysis for General Search Engine Compliance	Yes (only some page areas)	Yes	Yes
Keyword Density Analysis for Compliance with Specific Search Engines	-	Yes	Yes
Analyze Your Pages vs. Competition	Yes (only general optimization)	Yes	Yes
Analyze Your Pages vs. Top-10 Pages	-	-	Yes
Search Engine View of Your Pages (generic SE; your browser taken as user-agent)	Yes	Yes	Yes
Search Engine View of Your Pages (specific SEs; SE robots taken as user-agents)	-	Yes	Yes
3. Edit Pages to Obtain High Search Engine Rankings
Analyze and Edit Critical SEO Parameters (Frequency, Prominence Weight) in Important Page Areas	Yes	Yes	Yes
Easy Edit and Access Important Meta Tags	Yes	Yes	Yes
Change Meta Tags on Multiple Pages at One Go	Yes	Yes	Yes
Easy Edit and Access to Page Areas Important for SEO (Page Title, Headings, Alt tags, etc)	Yes	Yes	Yes
Replace Text or Tags in Multiple Pages	Yes	Yes	Yes
Robots.txt Editor for Your Robots File	Yes	Yes	Yes
Xml, Txt, Html and ROR Sitemap Generation, Pages in the Sitemap	100	Unlimited	Unlimited
Add ‘Allow’ and ‘Sitemap’ directives to the robots.txt	Yes	Yes	Yes
Check and exclude from your sitemap pages with restrictive Meta tags and robots.txt directives automatically	Yes	Yes	Yes
Promote Your Site Using Web CEO
4. Submit Sites and Pages to Search Engines and Directories
Submissions Limit	Unlimited	Unlimited	Unlimited
Search Engines Available for Automated Submissions	100+	100+	100+
Search Engines and Directories Available for Guided Submission	60+	60+	60+
Ability to submit to Press Release & News sites, Article directories and Shopping SEs	Yes	Yes	Yes
Ability to submit your blog in the most popular Blog Search Engines and Directories and get registered with several Blog Communities	Yes	Yes	Yes
Ability to Add Own SEs and Directories to The Guided Submission Section	Yes	Yes	Yes
Semi Automatical Guided Submission with Form Auto-filling Feature	Yes	Yes	Yes
Search Engine Compliance Verification Before Submission Takes Place	Yes	Yes	Yes
Full Emulation of Manual Submission (Search Engines Think You Submit by Hand)	Yes	Yes	Yes
5. Increase Your Link Popularity by Finding Link Partners
Search For Potential Partners in the Leading Search Engines	Yes	Yes	Yes
Search for Potential Partners among Sites Linking to Your Competitors' Sites	Yes	Yes	Yes
Detailed Analysis of Potential Partner's META Tags and Site Visibility Before You Start Corresponding	Yes	Yes	Yes
Customizable E-mail Templates	Yes	Yes	Yes
Edit partner contact information – correct any found information - site owner, address, city, country, phone, email	Yes	Yes	Yes
Use your own list of keyword-masks for predefined email generation	Yes	Yes	Yes
Personalized Correspondence	Yes	Yes	Yes
Bulk Correspondence, Sites to Contact	20	Unlimited	Unlimited
Automatic Cycle Of Correspondence (with the ability to schedule automatic follow-up messages)	Yes	Yes	Yes
Automated E-mail Address Mining From Potential Partner's Site, Alexa Data and WHOIS	Yes	Yes	Yes
Summary and Reporting	Yes	Yes	Yes
Partner Agreements Monitoring (Backlinks, Link Texts, Google PR etc.)	5	20	Unlimited
Track pages with backlinks and get notified if such a page is dropped by a major search engine	Yes	Yes	Yes
6. Manage Your PPC Campaigns with Paid Engines' Services
Create and Remember Datasets (= login+password) to Access PPC Accounts	Yes	Yes	Yes
Semi-Automatic Logging Into PPC Accounts By Using Datasets	Yes	Yes	Yes
The List of Major and Minor SEs which provide PPC Services	40+	40+	40+
Essential Descriptions of the PPC Service Providers (short info necessary to take the first step)	Yes	Yes	Yes
Understand Your Visitors and Improve Conversion Rate and ROI Using Web CEO®
7. Analyze Trends In Search Engine Rankings
Search Keywords per Run	5	30	Unlimited
Monitor Rankings in Over 600 Search Engines	Yes	Yes	Yes
Monitor Your and Your Competitors Web Site Rankings	Yes	Yes	Yes
Paid search results indication with a special sign for you to separate them from organic positions	Yes	Yes	Yes
Website Saturation Report (check what pages of your site are indexed)	Yes	Yes	Yes
Comparative Website Saturation Report (check how your site is indexed compared to competition)	Yes	Yes	Yes
Analyze Your Search Engine Visibility vs. Competition (Ranking Visibility Score)	Yes	Yes	Yes
Track Your Site Rankings and Competition Changes Over Time (Ranking History)	Yes	Yes	Yes
The Advanced Position History report (shows search engine position changes for all keywords and in all search engines)	Yes	Yes	Yes
Monitor Rankings via API for Higher Security and Safety (Google, etc.)	Yes	Yes	Yes
Cloning Browsers and User-Agent Types to Fully Protect Your Site and IP from Being Banned by Search Engines	Yes	Yes	Yes
Add New Search Engines on Request	-	Yes	Yes
Emulation of Human Browsing of Search Engine Results Pages to Fully Protect Your Site and IP from Being Banned by Search Engines	Yes	Yes	Yes
Flexible, Database-Driven Reporting with Advanced Filtering Options for Better Analysis	Yes	Yes	Yes
8. Improve Your Rankings by Analyzing Backward Links
Analyze Link Popularity (Number of Links to Your Website)	Yes	Yes	Yes
Analyze Your Backward Links vs. Competition	Yes	Yes	Yes
Get Detailed Reports on Who Exactly Links to Your Pages	-	Yes	Yes
The Link Popularity reports include Google Page Rank and Alexa Traffic Rank of the linking pages or sites	-	Yes	Yes
Analyze Text Used in Backward Links (See What Words Other Websites Use to Describe You and What Keywords Search Engines Take Into Consideration)	-	-	Yes
Linking Sites Overview (a simple way to see who links to your competition but not to you. These sites can be the first to become your link partners)	Yes	Yes	Yes
Flexible, Database-Driven Reporting with Advanced Filtering Options for Better Analysis	Yes	Yes	Yes
Search Engine Results Page Snippet	Yes	Yes	Yes
9. HitLens Web Analytics and ROI Improvement Service
Easy Wizard-Driven Setup	Yes	Yes	Yes
Analyze Traffic (Unique Visitors, Visits, Page Views, etc.)	Yes	Yes	Yes
Analyze Demographics (Languages, Countries, Time Zones)	Yes	Yes	Yes
Analyze Visitor Behavior (Content Preferences, Navigation Paths, Repeat Visits etc)	Yes	Yes	Yes
Analyze Sources of Traffic (Referrers, Websites, Search Engines and Keywords)	Yes	Yes	Yes
Analyze eCommerce (Sales, Revenues, Sales Cycle, etc.)	Yes	Yes	Yes
Analyze Advertising (Response, Actions, ROI, etc.)	Yes	Yes	Yes
Improve Quality and Usability of Your Projects Using Web CEO
10. Upload Your Optimized Pages
One Click Upload	Yes	Yes	Yes
Web Page Editing Directly on the Server	Yes	Yes	Yes
Advanced File Selection	Yes	Yes	Yes
Network Error Notification	Yes	Yes	Yes
11. Find Technical Problems and Search Engine Visibility Issues
Max. Pages Scanned for Errors and Problems	30	Unlimited	Unlimited
Detecting Bad Links (Internal and External)	Yes	Yes	Yes
Finding Missing Images	Yes	Yes	Yes
Pinpointing Slow Pages with a Detailed Breakdown	Yes	Yes	Yes
Shareable, Actionable Reports on Site Quality, Usability and Issues Detected	Yes	Yes	Yes
12. Monitor If Your Websites are Up and Running
Free Website Availability and Performance Monitoring (every 480 min.)	Yes	Yes	Yes
Advanced Website Monitoring (every 5 to 30 min.)	- / Yes	Yes	Yes
Monitoring Connect Time and Host Ping	Yes	Yes	Yes
Transatlantic Website Monitoring (the USA and the UK)	Yes	Yes	Yes
Download Speed Tests	Yes	Yes	Yes
Instant Problem Notifications via Email	Yes	Yes	Yes

www.link-assistant.com also known as SEO Power Suite had a much different interface and considerably more to offer. It also came with a free SEO software download. The download is broken down into four different modules....

1. Rank Tracker
   This SEO software module will literally check the rankings of your webpages, its position in the search engines, which URL gets found, how many times its keyword is searched, and more. You can use its "suggest keywords" button and find other profitable keywords including those being used by your competition.



2. WebSite Auditor
   SEO software optimization is about on page criteria. WebSite Auditor analyzes every aspect of your content from keyword placement to keyword density. Then it reports back to you exactly what needs to be tweaked and why. Navigating this module is easy and the reports are complete including advice for better on page optimization. This is the heart and soul of Link Assistant a must download for anyone needing a critique.
3. SEO Spy Glass
   You want to see what the competition is up to? You need to see what the competition is doing? Without this SEO software doing competitive research could take weeks. Imagine being able to see who the competition is linking to and who is linking to the competition. I was amazed by the power of this tool and found a few juicy and high ranking links that have already become a valuable exchange.



4. Link Assistant
   Building links is what gets you high rankings with the search engines. But not just any links; quality links, the right quantity of links, and the right links to use as anchor links. Did you ever think that you could find quality links and get contact information without searching for it? Send e-mails in bulk to potential link partners? Monitor your link popularity? Make sure all your link partners are linking back? Well you can with Link Assistants SEO software. Check this tool out for yourself.

Here's a comparison table for both of these SEO software downloads.

	Web CEO	Link Assistant
Feature
Keyword Research
Free Version	yes	yes
Number of Keywords Suggested	Free Edition (5) StartUp Edition(10) SmallBiz Edition(50) Pro Edition(1000)	Unlimited in all editions
Daily Searches	yes	yes
Competing Sites	yes	yes
KEI	yes	yes
Highlighting High KEI Words	yes	yes
Different Keyword Suggestion Mechanisms	no	yes
Google Keyword Suggest	no	yes
Yahoo! Search Assist	no	yes
Mixing Keywords	no	yes
Mis-Spellings	no	yes
Keyword Combinations	no	yes
Length Of keyphrase	no	yes
Current Ranking For Each Keyword	no	yes
Customizable Workspaces	no	yes
Advanced Workspace Filters	no	yes
Runs On Windows	yes	yes
Runs On Mac OS X	no	yes
Runs On Linux	no	yes
Wizards	yes	yes
Google API Key	yes	yes
Yahoo! API Key	no	yes
Bing API Key	no	yes
Scheduling Keyword Research And Reporting	yes	yes
Writing Optimized Content (onpage optimization)
Creating Optimization Strategy Based On Competition Research	yes	yes
Unlimited number Of Sites To Check	yes	yes
"Stop" words	yes	yes
Number Of Keywords To Enter And Analyze	3 max.	unlimited
Picking Search Engines To Use For Optimization	no	yes
Optimization Rate Of The Page	no	yes
Optimization Rate Of Each Page Element	no	yes
Optimization Score Of The Webpage	no	yes
Onpage Factors	yes	yes
off Page Factors	yes	yes
Display Keywords, As Viewed By Search Engines	yes	yes
Recommendations For Optimized Content	yes	yes
Keyword Density Analysis	yes	yes
Unlimited Keywords For Density Analysis	yes	yes
Display The Number Of Page Elements Containing A Keyword	no	yes
Display Words Other Than Specified Keywords	no	yes
Analyze Words Other Than Specified Keywords	no	yes
Comparison With The Competition	yes (paid version only)	yes
SEO Tips In The Reports	yes	yes
SEO Tips In Software	no	yes
Wizard	yes	yes
Google API Key	yes	yes
Yahoo! API Key	no	yes
Bing API Key	no	yes
Data Migration To Spreadsheets	no	yes
Generate Onpage Reports	yes	yes
Link Building
Finding Quality Link Partners In The Search Engines	yes	yes
Search For Potential Partners Among Sites Linking To Your Competitors	yes	yes
Finding Sites That Link To You	no	yes
Scan Links From A Specific Webpage	no	yes
Check Potential Link Partners'	no	yes
Check Link Partners' Popularity	no	yes
Check Your Website's Popularity	no	yes
Generate Link Pages	no	yes
Check If Link Partners Link Back To You	yes	yes
Google API Key	yes	yes
Yahoo! API Key	no	yes
Bing API Key	no	yes
Competition Research For Link Building
The Domain Of The Linking Site	yes	yes
The URL From The Backlink	no	yes
TLD Research	no	yes
Google PageRank Of A Domain	no	yes
Google PageRank Of A Page	no	yes
Check Outbound Links	no	yes
number Of Links On A Webpage	no	yes
Link Value	no	yes
Page's Title	yes	yes
Check Backlink	no	yes
Link's Anchor Text	no	yes
Link's Anchor URL	no	yes
IP Address Of The Linking Site	no	yes
Retrieving Contact Info	yes	yes
Yahoo! And DMOZ Listings	yes	yes
Domain Age	no	yes
Google API Key	yes	yes
Yahoo! API Key	no	yes
Bing API Key	no	yes
Checking Performance
Check Your Sites Rank For Each Keyword	yes	yes
Rich Search Engine Choice	yes	yes
Research As Many Keywords As You Like	yes	yes
Number Of Search Engines Used At A Time	unlimited	unlimited
Number Of Search Engine Result Pages To Check	unlimited	unlimited
Customizable Filters	no	yes
Competition For Keywords	yes	yes
KEI For Keywords	no	yes
Google API Key	yes	yes
Yahoo! API Key	no	yes
Bing API Key	no	yes
Human Emulation	yes	yes
Competitors'Rankings	yes	yes
Wizards	no	yes
Preferred SEs	yes	yes
Reports View	yes	yes
Progress Graphs	yes	yes
Generating Ranking Reports	yes	yes

I found both of these SEO software packages to be useful and accurate. But don't forget- I'm spoiled by Site Build It which does all of this for me. I get e-mails if broken links are found, a list of potential link partners that have already been checked out for me, a link popularity module including in pointing links, and so much more.

Follow the link to learn more about the SEO software from webceo or Link Assistant

If I wasn't so spoiled I would surely have SEO software on my hard drive. It is an investment. But no online business should go without some form of SEO software. Don't forget your human visitors, write keyword focused content to your target market and snag this freebee. Make Your Links Work by Dr. Ken Evoy. While your there register your site with SBI'S Value Exchange and let them do all the hard work for you. It won't cost a dime.

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