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By James Rouse


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My SYNND Experience - Educational, Enlightening, And Entertaining

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Since my website rankings have been improving steadily I figured why not write about my SYNND experience. I'll have to admit my focus has been on learning all I can about this system and less on writing more content but that's the way I operate. It wouldn't be fair to write an article about my SYNND experience without learning the intricacies and trying to discover techniques to use to my best advantage.

The previous post explained what SYNND is and how to use it so I won't elaborate on that here. After building up 50 credits which took roughly fifteen minutes I submitted two pieces of content. One for bookmarking and the other for syndication.

Bookmarking campaigns are a little more liberal with content that is promotional. Since this was my first time posting I referred back to the SYNND training section because I remember reading about creating tokens/variations in the title and description.

At this point in time SYNND uses BibSonomy, Delicious, Folkd, Jumptags, Searchles, and Blinklist for bookmarking. Since the bookmarks require a title and description, which are usually written by the bookmarker, and since the system is automated you need to create tokens so each bookmark is unique.

Knowing that my content would be bookmarked by hundreds of other SYNND users I wanted to be sure to create as many tokens as possible. A token is created by using the curly brackets { } and the pipe character | .

Here's an example of a simple token used in a sentence:
This {article|post} is about my SYNND experience.

And this is what it produces:
This article is about my SYNND experience
This post is about my SYNND experience

My first dilemma was finding these characters on my keyboard. The curly brackets are directly to the right of the letter “p” and the pipe character to the right of the curly brackets. You need to use the shift key to create these characters. The more tokens that are created the better. The formula for figuring out the number of unique titles or descriptions is to add the number of unique words/phrases within the curly brackets and multiply it by the number of brackets created.

bookmarking campaign The screen shot above is my first bookmarking campaign and what it looks like with the created tokens. The title has 72 different variations ( 12 unique words/phrases times 6 brackets) and the description has 648 different variations. 36X18=648

After clicking the create button I decided to try submitting a syndication campaign. SYNND uses Digg, Mixx, SocialMedian, and Reddit for syndication and this content cannot be promotional. Just for giggles I did try submitting an article that was somewhat promotional. It had links in the article to other blog posts that were promotional but no links to lead capture pages or affiliate partners.

Quality control did not accept the article and sent a note back telling me that it was too promotional for syndication but would be acceptable in bookmarking plus they left me with a link to their “SYNND Best Practices Guide”. This told me that they are serious about the no spam policy and they really do have human editors.

The first roadblock in my SYNND experience happened when I submitted my first syndication article. Maybe it was my own fault for not referring back to the SYNND training guide on creating a syndication campaign. Or maybe I was so worked up about the tokens who knows. I found out the hard way that you DO NOT use tokens in syndication campaigns. It does make sense since these are voting campaigns and the title/description only needs to be created once.

Once my article was live in the SYNND network I decided to poke around and see how my campaigns looked. You can imagine my reaction when I saw my title and description on Digg complete with all these {|} characters. This, of course, led to my SYNND experience with contacting support for the first time plus it made me realize that when the remote automator starts submitting content for other users its “what you see is what you get.”

Well, I opened a ticket to support right in the SYNND interface which was easy and fast. My message wasn't nice but it wasn't vulgar either. So while I was waiting for a response I decided to check my e-mail and you wouldn't believe it but the e-mail was about using tokens.

I jumped right back into the opened ticket and added another note. I was upset because I knew that the content is reviewed by human editors and couldn't figure out how this could have happened. Joe from support was very nice and helpful through out this ordeal. This was his response:

“Hi James,
I'm sorry for your inconveniences, but you probably just mixed up bookmarking and syndication campaigns. There is no need for syndication campaigns to use tokens, because a syndication campaign is posted one time only to the network you have selected, hence variations are not required. Bookmarking campaigns though are posted to dozens and sometimes even hundreds of different bookmarking account and therefore it is required to use variation tokens to not let them all look the same.

And as tokens are not required for syndication campaigns they are not supported also by SYNND, but after seeing your problem here, we are going to integrate a check that will warn the user when they accidentally use tokens in syndication campaigns.

He went on to say “I'll let Charles know to highlight this in the manual as well to avoid confusion, thank you.” The Charles he's referring to is Charles Heflin the mastermind himself.

It gets even better; the next day I receive a personal e-mail from Charles Heflin himself; here's what he had to say:

Yes, this is ridiculous and should have never passed QC... Damn these human editors. I'll make sure that this is brought to the attention of the development team.
Thank you for the report,

We've all heard the expression “to err is human” and since they are going to add a note in the interface as a warning to safeguard this from happening to other users I was satisfied. I know because of my SYNND experience with syndication campaigns and the use of tokens that this will never happen to me again.

I'm just grateful that I only submitted two pieces of content to test the system rather than jumping in and going crazy. I was really surprised by the results. I intentionally submitted content that was getting so-so traffic this way I would know if SYNND was the real deal. Plus I knew if it was that I would be able to rank well for these keywords.

SYNND traffic What totally amazed me was the traffic to some of these pages on my blog beat out my home page, which already was ranking on page one for its specific keyword out of over 51 million searches. That was mind boggling. It was the first time ever that my home page was not my top ranking page. Whats even more interesting is when I checked my referrers and found search engines and social sites that I have never heard of before.

Its fair to say that my SYNND experience with tokens was ancient history after seeing these results. I did, however, encounter another issue while watching the remote automator in action. While it was trying to perform an action on Delicious there was a log on problem. After going back to the guide I found out why. SYNND currently does not support third party logins, it can only handle the direct login with the respective network.

Since my Delicious account is already merged with Yahoo I can't use it until SYNND's tech team figures out how to get around third party logins. I did try to open another account but Yahoo will only allow you to open account using their system. I made the same mistake with SocialMedian but that was easily solved by opening a new account using a different e-mail address.

How I Exploited My SYNND Experience To Its Fullest Potential

This is the first time that I have been associated with so many social networks and I know how important it is to include as much information in my profile as is humanly possible. So I set aside an hour per day to create a following.

There's nothing worse than going to someones profile and finding a name, link to their website or blog, and see that they have no friends. The time that I spent building a following has made my SYNND experience much more productive and lucrative.

I knew after seeing the traffic that I was getting to my content that I'd be shooting myself in the foot if I didn't get social. Using SYNND has connected me with more people in a short amount of time thanks in part to connecting with other members.

Update: Since originally writing this article SYNND has added a friending feature in the Social Media Account module. Now all you need to do is list up to 5 keywords that you want to use to find friends. The software will then seek out friends for you. Although its still a good idea to check into your accounts periodically to follow and be social. This is a nice addition; so when you become a member of SYNND you will have more free time to work on writing content and analyzing SYNND results.

Charles Heflin talks about, in the SYNND best practice guide, syndicating content that is educational, enlightening, and/or entertaining. I have to admit that quality control does a great job at policing this policy because I have read more great posts and interesting articles because I do take the time to see what other people are writing about.

I try to use the tools to my best advantage when visiting some of these sites and post comments outside of the SYNND software. Sure its nice to collect credits by doing it within the system but I've found that not all posts are accepting comments in the software. Everyone knows that posting to blogs and forums is a great marketing strategy to generate more readership.

I look at SYNND as more than a content syndicating machine. Its a mini directory chock full of great articles and they make it easy to view the articles. Once you click the view button it opens in a new window giving you the chance to read the article without leaving the interface. I know many users may not take the time to read these posts and that's to their disadvantage because there is a lot to be learned from the SYNND community.

traffic rank
note: a negative number means the site is getting more popular

I try not to get too number bound, however, for only a 7 day period these numbers are impressive. Does SYNND have an impact on traffic rank? You betcha!

My SYNND experience has been educational, enlightening, and entertaining. The traffic and social stigma that SYNND creates far outweigh what they lack in commenting modules and third party integration.

Return to Content Viral Syndication page from My SYNND Experience

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